Following MSCI’s acquisition of Trove Research and its integration into MSCI Carbon Markets, the project focused on redefining the brand through a new creative and visual direction.

Spanning brand strategy, art direction and design, the work established a distinctive visual identity, campaign direction and product launch, moving beyond a conventional rebrand to create a sophisticated brand system for the evolving carbon markets ecosystem.

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Creative direction and design extended across digital platforms, product experiences, events and marketing communications, balancing existing brand equity with a clear, contemporary MSCI presence. The resulting identity created a unified visual language across every touchpoint, strengthening brand recognition and positioning MSCI Carbon Markets as a credible and differentiated force within the market.